How the Shorty Awards Work
The Shorty Awards are a worldwide effort to engage hundreds of thousands of Twitter users to identify the best people and organizations on Twitter.
- To vote, send a tweet like this: I nominate @TwitterUser for a Shorty Award in #category because... (add reason here)
- You can also tweet shorter votes like this: #shortyawards @username #category (add quick reason here). This shorter format is helpful if you want to vote from a party, on the road, in a meeting, or on a boat
- Be as creative as you want with the reason
- A tweet that does not give a reason for the nomination will not be counted
- The nomination must be relevant to the category
- Vote for as many different people as you want, in as many categories as you want, as often as you want
- Only one person and one category per tweet
- Voting for the same person in the same category more than once just replaces the text of your original vote; it does not count as an additional vote
- You can vote in any of the Official Categories or make up a category of your own. If a new category becomes popular, it might be turned into an Official Category with an award presented at the ceremony in March
- Twitterers are welcome to campaign and encourage their friends to vote for them
- Voters must be active Twitter users prior to the start of the competition. Votes originating from new Twitter accounts or accounts used mainly for Shorty Awards voting will automatically be disqualified and will not count toward the rankings
- We periodically perform audits to make sure our system isn't being gamed. Contact us if you see suspicious activity
- If you change your Twitter user name, any votes you received under your old user name won't carry over
- We reserve the right to disqualify nominees that do any of the following: impersonate others, violate trademarks, infringe copyrights, invade privacy, make threats of violence, promote illegal activities, spam others, use bots or scripts for voting, engage in abusive behavior, promise anything of value in exchange for a nomination, or otherwise violate the friendly spirit of the awards.
- Anyone with a valid, active, and public Twitter account can nominate any Twitter user for a Shorty Award in any category
- Nominees are encouraged to take the Shorty Interview to help both voters and members of the Academy get to know them
- The six users with the highest rank in each official category at the end of the nomination period become finalists
- In case of a tie, all of the nominees who tied will be included as finalists
- Nominations run through February 11, 2011 except in specific categories where otherwise noted
- Members of the Real-Time Academy of Short Form Arts & Sciences will carefully review the finalists' tweets and Shorty Interview answers (if any) and fill out an anonymous survey with their choices for winners. Academy members are not allowed to vote on categories in which they are finalists or have conflicts of interest
- To determine the winner in each category, the Academy will combine their own judgment with the outcome of the popular vote
- We will be holding an awards ceremony in New York City to honor the winners
- A limited number of tickets will be available to the public
- To learn more, check out videos from last year or join our mailing list
Vote Auditing and Rankings
When computing rank, votes are automatically weighted based on an algorithm. Votes from real, active Twitter users are assigned higher values. Votes from irregular accounts are assigned low values. The Shorty Awards team also performs human reviews of the votes and a final vote audit occurs after each voting round ends.
"Irregular" accounts include ones that use bots, scripts, issue repetitive automatic votes, appear to have been created specifically for Shorty Awards voting, or exhibit other behavior that violates the spirit of the awards. We encourage users to report any suspicious activity to firstname.lastname@example.org.
- The vote counts for each nominee might change as we perform audits and remove votes that do not comply with the official voting rules
- Votes without unique reasons, including those ending in "because...", retweets, and repeated identical votes) still appear on the Shorty Awards site but will count for less in the final rankings. Nominees who notice these kinds of votes should encourage their supporters to resubmit those votes in the right format.
- Nominations that are not relevant within official categories will be removed. Click on the official category names for descriptions
- Official categories that do not generate enough relevant candidates, or result in enough interest, will become community categories
- All decisions relating to vote counts are made at our discretion and are final
This year the Shorty Awards introduces Industry Awards for agencies, brands and industry leaders who create social media professionally. The nomination process, eligibility and rules for the Industry Awards are different from the general awards categories, and are outlined here.
Adminstrator; Release; Limitation of Liability
The Shorty Awards are administered by Sawhorse Media, LLC (“Sawhorse”), which will be entitled to make all final decisions regarding the awards in its sole discretion.
Sawhorse reserves the right, in its sole discretion, to suspend or cancel the Shorty Awards at any time. By participating in the Shorty Awards, whether as a nominee, a voter or otherwise, each participant agrees to release and hold Sawhorse and its employees, officers, directors, shareholders, agents, representatives, affiliates, advertising and promotion agencies, consultants and legal advisors, harmless from any and all losses, damages, rights, claims and actions of any kind in connection with the awards, including, without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy.
PARTICIPANTS AGREE THAT PARTICIPATION IN THE SHORTY AWARDS SHALL BE AT THEIR SOLE RISK. IN NO EVENT SHALL SAWHORSE BE LIABLE UNDER CONTRACT, TORT, STRICT LIABILITY, NEGLIGENCE OR OTHER LEGAL THEORY (I) FOR ANY LOST PROFITS OR SPECIAL, INDIRECT, INCIDENTAL, PUNITIVE OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER, SUBSTITUTE GOODS OR SERVICES (HOWEVER ARISING) OR (II) FOR ANY DIRECT DAMAGES IN EXCESS OF (IN THE AGGREGATE) $100. THE FOREGOING LIMITATION OF LIABILITY SHALL APPLY TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE JURISDICTION.